Monday, April 29, some had to spit out their espresso. The neobank Bunq, known for its flashy colors and nomadic expats, has just announced a shattering entry into the world of cryptos. It must be said that the timing is perfect: according to a home study, 65 % of Europeans want a unique app to manage banking, savings and cryptos. With the Kraken option in the engine, Bunq may well become this expected super app.
In short
- Bunq incorporates 300 cryptos into its app, allowing its European users to invest easily.
- The partnership with Kraken guarantees the safety of transactions and the accessibility of digital assets.
- After two consecutive years of profits, Bunq predicts expansion to the United States and the United Kingdom.
Bunq Crypto, the tool that was missing at the arsenal
A account in five minutes, 300 cryptos available, banking security and neat interface: Bunq struck hard. At a time when users can no longer juggle between apps, wallets and exchanges of Bitcoin more or less doubtful, Bunq offers a single window to do everything.
Our users have long been waiting for a simple, secure and transparent solution to invest in digital assets.
Ali Niknam, CEO of Bunq
From April 29customers in six European countries (France, Belgium, Spain, Ireland, Italy, Netherlands) were able to access This noveltywith expansion projects to The whole European Economic Area, the United States and the United Kingdom.
Where some competitors are still tinkering, Bunq relies on Krakenone of the heavyweights in the crypto sector, to guarantee the reliability of transactions. An alliance that secures as much as it reassures, at a time when crypto regulation becomes more readable.
“” We now feel confident enough to offer this to the public », Breathes Niknam. It is therefore the end of the excuses so as not to put yourself in Bitcoin or Ether.
A well -established offensive against the backdrop of economic success
Bunq does not take out this crypto card on a whim. The neobanque surfs on Two years of consecutive profitswith a net profit of 85.3 million euros in 2024 (+65 %). Better, she now claims 17 million users in Europea figure boosted by a clearly designed strategy for digital nomads and other banking globetrotters.
Its partnership with Kraken is only the beginning. In parallel, Bunq asked for a NEGOCIANT BRIEF LIFT in the United Statesfirst step of a strategy in two phases. The idea? Start Offer financial investments in shares and ETF Bitcoin to Americansbefore winning a complete banking license by the end of 2025.
And it doesn't stop there. The BUNQ mobile application also includes Bunq Deals, Pocket Money, Esim, Cashback on pro and personal expenses… The panoply becomes formidable. As a good conductor, Ali Niknam summarizes:
Our users live an international life, they need a World Bank.
The crypto, in all this? A central part in a strategy where the user experience prevails.
The bet of the “all-in-one” already seduces the competition
If Bunq advances with an open face, it is also because The land is fertile. The integration of cryptos into the banking offer is no longer a fantasy. Revolut had already drew out at the end of 2024. But Bunq pushed the concept further: everything is thought to simplify access to this universe still perceived as obscure as much as possible. A figure speaks of itself: More than 50 % of Europeans interested in cryptos find existing platforms too complicated.
By making it possible to buy BTC or floor without leaving your banking app, BUNQ focused on the effect of trust. Regulation becomes an ally, not a brake. Above all, the offer arrives at a time when Kraken, his partner, also prepares his Epay on the stock market planned for 2026. A double winning strategy?
On the user side, the idea of a unique platform seduces. Unification of services – bank, savings, placement, crypto – enters an optimization logic time, energy … and profitability. Bunq wants to capitalize on this aspiration. All in a colorful, fluid, intuitive interface. A bank without a counter, but not without vision.
With her solution “crypto within the reach of Swipe”, Bunq does not just follow the trend: she integrates it into its DNA. But to impose this new standard, it will have to cross a symbolic wall: that of lasting trust, as some do with Bitcoin. The next test? The natural resistance of the public to banking innovations, and that of 65 % mentioned this weekend, which remains to be transformed into real adoption.
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