While Steam seems to be frozen in a revolted era, Ultra strikes hard with a lifting of $ 12 million. Objective: to reverse the established order of the PC gaming by creating a real bone for players, streamers and creators. Exclusive meeting with Gus, the CEO ready to “Kill the game ».
Ultra: 12 million dollars and a shock plan to cheer Steam
Faced with the immobility of the Gaming PC distribution, Ultra enters $ 12 million in pockets. His new CEO, Gus Van Rijckevorsel, wants more than a revolution: he wants to redefine the industry.
Ultra, it's a raw diamond. The future of gaming is in the blockchain.
In full torpor of aging platforms like Steam, Ultra appears with a plan as daring as it is radical. Thanks to a fundraising of 12 million dollars led by Noah Capital, the start-up relaunches with a clear objective: to become a real gaming bone, far beyond the role of simple game distributor.
A strategic bridge to change everything
The fundraising constitutes much more than a simple supply of liquidity: it is the fuel of a total repositioning. Strategic recruitments, opening of Ultra EVM to accommodate Ethereum compatibility, aggressive marketing campaign … Everything is in place for the moult.
We don't want to take steam crumbs. Our business model? Eat steam.
Ultra is already preparing a second round of financing, this time of dimension ” unicorn », By focusing on very high -level strategic partnerships, both technological and financial.
Gus, the maneuvering scalemaker
New captain at the helm, Gus Van Rijckevorsel is neither a developer nor a longtime gamer. He is a specialist in the Scale-Up, who left strategy advice to dive into the gaming universe with a fixed idea: to change the rules.
I'm not here to manage an SME. I am here to scaler a box capable of reinventing an industry.
With his assumed outspokenness and an ultra-carré Business methodology, Gus wants to transform this R&D nugget into an operational war machine. And he does not hide his target: Steam, described as ” Platform of the 2000s frozen in its monopoly ».
Ultra: a gaming bone designed for 2025
Ultra is not content to sell games. The platform wants to be a complete ecosystem, designed for three targets: gamers, viewers and content creators. Clearly: an interactive hub where to play, stream, create, monetize – everything in the same environment.
The gamer is getting web2 or web3. He just wants a fluid experience.
Imagine a gaming bone where Twitch, Discord, Mods, Tournaments, Skins and Tutos Videos would be interconnected natively. This is precisely Ultra's ambition: to make the user experience a coherent and modular whole, like a gaming smartphone.
Ultra blockchain: fast, fluid, specialized
Technically, Ultra EVM marks a turning point. The platform becomes compatible with the Ethereum ecosystem while retaining its own ultra-performance blockchain, optimized for gaming.
The token $ UOS plays a central role: transaction currency, Gas Fees, but also token of multi-channel use in the ecosystem Ultra. The objective? Make it ” The Gaming Euro », A universal current for a sector with clean dynamics.
Steam in the viewfinder: ” Change The Game »»
Faced with Steam, Gus does not want to copy – he wants ” kill the game ». For him, the gaming distribution industry is blocked in the past: closed, opaque and centered on monopolistic logics.
Ultra intends to do the opposite: opening data to studios, creating a real secondary market, offering powerful monetization tools to creators, and promoting more balanced governance between players and developers.
Netflix changed the way to consume the series. Ultra will change the way of consuming the game.
The community in the center, Ashes of Mankind in the window
Ultra also relies on the power of his community. Via its weekly x space, its discord lives and the operation ” Ultra Reload », The platform wants to create a direct and sincere link with its early Believers. For Gus, the community is ” the family », The emotional heart of the project.
In parallel, the game Ashes of Mankind is a demonstrator AAA. This ambitious FPS, developed internally, will be the first showcase of the potential of the ultra ecosystem. It will integrate both web2 and web3 features, proving that unification of worlds is possible without friction.
And now ?
Ultra is still at the start of his second breath. But with its bone vision, its sharp blockchain technology and a sharp discourse in a too polite market, the startup wants to embody the radical alternative that studios and gamers expect.
Next meeting: the announcement of the strategic partnership ” Techno and financial In the coming weeks. With its 12 million in pockets, an imminent AAA game and a radical gaming vision, Ultra enters the scene to transform the industry and become the Netflix of Gaming. Follow their launcher, join the community, and prepare yourself: the next video game revolution may not come from Steam … but ultra.
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