French fashion brand Lacoste has just announced a major partnership with The Sandbox, one of the most popular metaverse platforms, to celebrate its 90th anniversary. This unprecedented collaboration marks the entry of the crocodile brand into the world of Web3 and crypto.
Lacoste partners with The Sandbox to celebrate its 90th anniversary
To properly celebrate its 90th anniversary, French sportswear brand Lacoste has just announced a major partnership with metaverse giant The Sandbox. Thus, this partnership will give rise to an immersive digital experience called “Lacoste World Tour”, available for two weeks.
Filled with mini-games and challenges, this adventure will allow owners of UNDE3 NFT to earn rewards in $SAND tokens, the native crypto of The Sandbox. Indeed, the Lacoste World Tour will not be available only for a limited time, between November 23 and December 6.
In addition, it will transport players to four emblematic locations of the Lacoste brand: Tokyo, São Paulo, Paris and a golf island. In each of these virtual universes, players will be able to participate in thematic activities to earn SAND.
Additionally, participants will have the opportunity to win prizes in $SAND, the token used on The Sandbox platform. It is therefore an original way for the French fashion and lifestyle brand to celebrate its anniversary and to open up to emerging technologies.
A promising Web3 strategy
This is not Lacoste’s first foray into the Web3 universe. At the start of 2022, the crocodile brand had already launched a virtual “Club Lacoste” intended for holders of its NFTs.
With this new partnership, Lacoste confirms its desire to establish itself on the blockchain and the metaverses, in order to reach new generations. A profitable strategy: following the announcement, The Sandbox’s SAND token gained 2% in 24 hours.
According to Arthur Madrid, CEO of The Sandbox, this partnership symbolizes “ a fusion of timeless tradition and cutting-edge innovation“. Lacoste brings its century-old heritage to French sportswear fashion, while The Sandbox opens access to new fun and creative experiences on the blockchain.
A showcase for The Sandbox
For its part, The Sandbox is taking advantage of this partnership to gain visibility and attract new users. The presence of a global brand like Lacoste on its platform plays a role of validation and promotion.
Sébastien Borget, co-founder of The Sandbox, is banking heavily on this collaboration: “ Beyond sport and fashion, our partnership with Lacoste is a celebration of creativity. It allows players and fans to bring their imagination to life in the world of The Sandbox.“
The possibilities offered by this collaboration seem endless: virtual collections, exclusive NFT products, immersive experiences or gaming.
Enough to generate real enthusiasm around the brand, particularly among younger generations. Lacoste knows full well that current and future generations will be increasingly connected to these virtual worlds.
This strategic partnership with The Sandbox is likely just a first step that paves the way for broader adoption of blockchain technologies in lifestyle and entertainment.
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