The use of artificial intelligence (AI) to generate synthetic content is booming on YouTube. Faced with this phenomenon, the platform has decided to tighten the rules: from now on, creators will have to disclose their use of AI, under penalty of sanction.
YouTube requires AI disclosure for synthetic content
YouTube has updated its community guidelines published on November 14 on its blog. From now on, creators are required to specify when they used AI tools to generate their content. This includes videos depicting fictitious events or featuring people doing or saying things they didn’t actually do.
“ We require creators to disclose when they have created edited or synthetic content that is realistic, including using AI tools. »
Concretely, creators will have to ensure this disclosure in two ways. First, they will add a tag in the video description. Second, for sensitive topics like politics or health, they will apply a tag directly to the video player.
The goal is to let viewers know when a video has been artificially produced. YouTube thus wishes to fight against disinformation and deepfakes.
The sanctions provided by YouTube are clear. Creators who did not disclose the use of AI risked having their videos removed. Then, they may be excluded from the monetization program or suspended from the platform.
Youtube explain that it will work with creators to support them in applying these guidelines. But those who knowingly break the rules will not get preferential treatment.
The reinforced fight against deepfakes
In addition to the disclosure of AI, YouTube also announces a strengthening of its fight against deepfakes. It said it incorporates a new feature that will allow users to request the removal of a synthetic video that ” simulates an identifiable individual, including their face or voice, using our privacy request process “.
The platform will also work with the music industry to remove content that uses AI to generate infringing music or vocals from artists. Many artists including Tom Hanks, Mr. Beast, Gayle King and Jennifer Aniston are complaining about the explosion of AI-generated tracks illegally exploiting their vocal and instrumental samples.
YouTube thus wishes to respond to growing concerns about abuse linked to deepfakes and music generated by AI. The platform had already taken steps this summer by establishing principles with the music industry. These new directives strengthen its position and its transparency on these thorny issues.
With these updates to its community rules, YouTube shows its desire to fight against the ethical abuses of AI while supporting its development. The challenge is to find the right balance between supporting innovation and protecting users.
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