After the international payment companies, it is the turn of the luxury industry to embark on blockchain and crypto innovations. After launching a range of personalized crypto solutions, the Aura Blockchain consortium which brings together global giants in the luxury sector wants to push its blockchain and crypto projects further. This Thursday, September 7, Aura Blockchain announced the appointment of a blockchain expert as CEO. For the luxury sector, an exciting new chapter is opening.
In short
- Aura Blockchain, a consortium of luxury brands, appoints blockchain expert Romain Carrere as its new CEO.
- The consortium offers NFTs and SaaS solutions to authenticate luxury products like Dior sneakers.
- This appointment marks a new era for the luxury industry, which is increasingly moving towards blockchain and cryptos.
Aura Blockchain Appoints Blockchain Expert as CEO
While the bear market continues, the luxury sector is multiplying initiatives and innovations. The most recent case is that of Aura Blockchain, a consortium of powerful companies in the luxury industry.
Aura brings together, among others, LVMH (Louis Vuitton, Tiffany & Co.), the Prada group, Richemont (Cartier), the OTB group (Diesel), and also the Mercedes-Benz group which recently joined the association.
This Thursday, September 7, the consortium announced the appointment of a new CEO who will also be its general secretary. This is Romain Carrere, a man with the perfect profile to accelerate the adoption of blockchain and crypto solutions at Aura.
Indeed, tech entrepreneur and blockchain expert, Romain Carrere has been advising Web3 startups and luxury brands in digital strategy for more than 15 years of experience.
According to Lorenzo Bertelli, President of Aura Blockchain Consortium and Director of Marketing and Social Responsibility of the Prada Group, “his vast experience [] brings invaluable experience that will help the consortium move forward into a new strategic phase and realize our vision on a global scale. »
The expert in blockchain and crypto solutions, he says he is “impatient […] to elevate the overall customer experience to a level never before achieved in the luxury industry”.
A new era for the luxury industry?
Created in 2021, the Aura Blockchain consortium offers NFT creation services, SaaS blockchain authentication solutions compatible with Ethereum.
For example, he has already created NFT collections for Christian Dior’s B33 sneakers and for Louis Vuitton’s Via Treasure Trunks, all of which are linked to a token.
Thanks to its SaaS solution, owners of Christian Dior’s B33 sneakers can access the certificate of authenticity of their shoes and obtain information on the manufacturing process.
In addition, thanks to a collaboration with the crypto company Coinhouse, Aura has recently launched a new range of personalized crypto solutions such as the automatic conversion of crypto into euros.
The appointment at the head of this powerful consortium of an expert in blockchain technology at this precise moment heralds a new era for the luxury sectors. Clearly, we can now shout it loud and clear: the future is crypto and blockchain, no offense to Gary Gensler.
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