Paris, June 20, 2023 — admire announces the launch of its marketplace avant-garde of NFT of contemporary artists. This unique French platform ethics, intends to revolutionize the world of digital art by offering artists established the opportunity to offer collectors around the world creations original digital, authenticated and not falsifiable. Open to art lovers as to informed collectors, admire.art already benefits from the support of galleries and of world famous artists.
NFTs: a new territory of creation and exchange for contemporary artists
The rise of NFTs (non fungible tokens) has opened up a new territory of expression and exchange in the art world by enabling the digitization and tokenization unique works. According to annual reports from Art Basel and UBS Global Art Market, the NFT market has grown rapidly over the year 2021, with a total market value of approximately $18 billion. Of this figure, $2.6 billion was related to art.
Problem: the opportunities offered by this technology have so far remained largely reserved for “insiders”, too often distant from artists and traditional players in the market. “admire is changing the game by launching the first NFT marketplace dedicated to established artists and the leading art galleries that represent them. For the collectors around the world, admire.art offers the opportunity to acquire works of art exclusive digital prints from renowned artists authenticated by prestigious galleries », declares its co-founder Mickaël Yana.
An ambition: to democratize access for players in the traditional art market to the opportunities offered by new digital technologies
The marketplace ofadmire is thus positioned as a unique professional platform whose vocation is to offer for purchase original digital creations by artists selected by experts from internationally established galleries including Templon, Opera Gallery, Almine Rech Gallery, Zidoun- Bossuyt, Galerie Strouk who immediately joined the project. These artists, such as Ron Arad ($114K), Manolo Valdés ($194K) or Li Tianbing ($100K) have already acquired international renown for their significant contribution to contemporary creation.
Thanks to this marketplace, admire intends to create a bridge between technology and current art, allowing art and technology enthusiasts to discover and acquire authentic NFTs from recognized artists.
“There is undeniably a change in the contemporary art world with the digital explosion. We took the measure of this transformation of our market very early on, notably being among the pioneers of viewing rooms, virtual exhibition platforms open to all. Our use of the admire.art platform is a natural part of this approach rooted in innovation and the exploitation of new artistic territories. This initiative offers a borderless exhibition ground for all artists and a great opportunity for art lovers and discerning collectors to embrace digital creation with all the guarantees of security and authenticity. »
Mathieu Templon, Templon New York
Safety, authenticity, compliance with regulations: a requirement to set an example
NFTs have taken the digital world by storm, revolutionizing the way anyone can now own and trade unique digital assets. A revolution rich in opportunities but which also brings acute challenges in terms of transparency, security and compliance with regulations. Here again, admire makes the difference.
While transactions on many marketplaces suffer from a lack of transparency, admire establishes a fair model by setting two fees associated with transactions, one for the platform, the other for the artists. This policy applies without distinction on the primary market (initial sale of the original creation of the artist through his gallery), exclusively reserved for galleries, or secondary (resale by the purchasers of the original creation possible at any time at free rate).
admire.art also offers a secure and user-friendly experience for art lovers and collectors who will be able to easily discover artists, buy and resell their NFTs. To install this trust framework, admire made the choice of the 3rd generation open-source blockchain technology, Tezos, which is carbon neutral and energy efficient thanks to its consensus mechanism which relies on proof of stake (Proof-of-Stake) to guarantee ownership and ownership. origin of the works, eliminate the risk of falsification and ensure robust security while limiting the carbon footprint.
The new marketplace ofadmire is also distinguished by its compliance with KYC (Know Your Customer) standards. Users will be required to provide verifiable credentials, thus enabling a secure and trusted experience. This approach guarantees that only verified users will be able to participate in the sale and purchase of NFTs, thus protecting artists and collectors from harmful practices (money laundering, falsification of the market by purchases and successive sales by fake accounts, etc.) On all these issues, admire has, again, chosen to rely on reference technological partners: onfido (verification of identities, compliance with anti-money laundering standards), apriorit (code audit) or nomadic labs (code review).
In terms of tax collection, admire Finally, undertakes to ensure the collection and repayments associated with each transaction in accordance with the regulations applicable to the various jurisdictions concerned. The issuance of an invoice for each transaction is also systematized.
Launching on June 27 at the NFT Factory: the meeting of traditional art and web3!
The NFT Factory, a place recognized for its support for innovation, will host the official launch of this unique marketplace. This event will bring together influential personalities in the world of art and technology on June 27, 2023 at 4 p.m. Artists, galleries, collectors, art lovers and enthusiasts, visit our website and find us on instagram And Twitter
About admire:
admire is the first digital platform whose vocation is to offer a professional solution to leading galleries and artists to enter the world of NFTs. It aims to create a market for works of art created by world-renowned artists for collectors. admire aims to connect the Web3 and traditional art worlds by creating a safe and ethical space to buy and sell NFT works of art imagined by recognized artists
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