The World Cup is in full swing, we are already in the thick of the knockout stages, and Kraken has decided to put in their two cents. First official crypto partner in the history of the tournament, the exchange launches the competition “Here We Go!” Sweepstakes » to ride the fervor of the moment. The principle is simple to make you smile: you trade as usual, and each dollar brings you closer to a draw where 1 full Bitcoin is at stake. Over 100 winners in total, an additional $60,000 in BTC to distribute. The window? Until July 20, the day before the final.
In brief
- The “Here We Go!” Kraken Sweepstakes runs from June 20 to July 20, 2026.
- Kraken is the very first official crypto partner of the 2026 Men's Football World Cup.
- Maximum reward: 1 Bitcoin, plus $60,000 in BTC split among over 100 winners.
- Low entry barrier: each $1 traded = 1 participation, up to 1 million per person.
👉 Activate the “Here We Go!” » and try to win up to 1 BTC on Kraken — until July 20.
How to earn up to 1 Bitcoin with “Here We Go!” »
Let's attack with the concrete. The mechanism is incredibly simple: each dollar traded on Kraken grants you a participation in the draw. That's all. No complicated levels, no score to reach. You buy, you sell, you convert cryptos, and the stakes accumulate. The ceiling is set at one million per user, enough to see coming.
At closing, winners are randomly drawn from all valid entries, and prizes land directly in the Kraken account within 14 days.
What makes the operation fun is the magnitude of the rewards. We're not talking about just one lucky guy: 106 winners in total. The big prize is 1 full Bitcoin. Next to it, a shower of prices ranging from $100 to several hundred dollars in BTC, for an additional $60,000 distributed. In other words, a real chance of walking away with something, not just a lost lottery ticket.
A detail not to be overlooked, anyway. For your trades to count, you must first register for the competition via the Offers page in the Kraken app, or the Promotions page on Kraken Pro. And not all trades are eligible: exchanges between stablecoins, fiat/stablecoin conversions, as well as Bundles, stocks, xStocks, Margin, Futures and Derivatives are excluded.
Clearly, it is classic spot trading and instant trades that make the counter climb. Good news for purists: there is also a way free to participate, once per person, via Sweeppea. No obligation to purchase.
Kraken and football: a bet that goes beyond a simple competition
This competition does not fall from the sky. It is part of a much broader move: on June 9, FIFA made Kraken the very first crypto exchange officially associated with a World Cup. Never seen before. And not just any edition: that of 2026 is the biggest in history, with 48 teams for the first time, 104 matches divided between the United States, Canada and Mexico, from June 11 to July 19. A cumulative audience estimated at six billion people. It's hard to dream of a better showcase for crypto.
The timing of the competition is therefore not trivial. It ends on July 20, just after the final, just to build up the excitement over the entire duration of the decisive phases. And the enthusiasm is very real: since the kick-off, fan tokens like the Argentinian $ARG or the Portuguese $POR have seen their volumes explode, Chiliz's CHZ jumped by around 28% at the start of the tournament, and the prediction markets linked to the competition have exceeded $2 billion in volume.
Crypto and football, obviously a match
For Kraken, it is also an opportunity to remember its roots. The platform has been operating continuously since 2011, boasts more than 10 million customers in more than 190 countries and provides access to more than 600 cryptocurrencies.
It has never been hacked in almost fifteen years, publishes an independently verified Proof of Reserves every quarter, and now ticks all the regulatory boxes in Europe with its MiCA, MiFID and EMI approvals, a point which is not neutral at a time when July 1 removes non-compliant exchanges from the market.
So, should you open an account just to try to get a Bitcoin? Of course not, a competition remains a competition, with its share of chance. What matters is trading on a solid platform, and the prize is just the icing on the cake. It remains to be seen who, of the 106 drawn, will walk away with the jackpot while the Blues, or another nation, will perhaps lift the trophy. One thing is certain: between the field and the wallet, this summer of 2026 will look like a big party. And for once, everyone can play.
Create your Kraken account here and activate the “Here We Go!” » before July 20.
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