The International Federation of Association Football (FIFA) is actively preparing for the 2026 World Cup scheduled in approximately 3 years. The umbrella institution of world football plans to launch a collection of Non-fungible tokens (NFT), obtaining which will give the first 100 users access to the final match.
A collection of NFTs which will be launched in limited edition by FIFA
FIFA, the governing body of world football, is preparing to launch a limited edition collection of NFTs this week. This is a unique offer, as it gives the first 100 users the opportunity to get tickets for the 2026 FIFA World Cup final.
“For the first time, 100 digital collectibles will be made available… and will include the rarest collectibles that offer the chance to get tickets to the 2026 FIFA World Cup final”indicates FIFA in a press release.
The latter specifies that these exclusive digital assets will be available on the Polygon blockchain, marking a change compared to Algorand, their original broadcast platform. In addition, another 900 NFTs will be issued on Polygon and accessible via the OpenSea crypto platform. As a reminder, FIFA initially launched what it called “FIFA+ Collect”. An initiative billed as allowing football fans around the world to own unique and affordable digital collectibles.
FIFA relies on fan community engagement
It must be said that FIFA’s choice of the Polygon blockchain is not insignificant. The latter is particularly popular in Web 3.0 gaming projects. It aligns with the institution’s strategy for future digital collectibles launches.
With the 2023 FIFA Club World Cup set to begin in Saudi Arabia, the release of these NFTs adds a unique level of engagement for fans. This release comes in a bearish context for the NFT market.
Despite recent rebounds in NFT trading volumes, they have not yet reached the heights of the crypto market’s previous bullish wave. This does not, however, prevent major brands, like FIFA, from continuing to explore their potential.
These companies believe in the possibilities that these crypto assets offer to satisfy their fan base. But also to use the latter for monetization purposes, via initiatives based on the collection of digital assets. Some experts also believe that this trend should allow the NFT market to recover in 2024.
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