The largest technology fair in Europe, VivaTech, welcomes us for 4 intense days in the French capital to talk about all the major innovations of the decade. From AI to health, via blockchain and MNBC, follow our teams between the many stands and exciting presentations.
A hyper-VIP lounge
In addition to being filled with tech and innovative companies from more than 30 countries, media from all continents and multidisciplinary interventions, VivaTech French President Emmanuel Macron, Dogefather Elon Musk and the richest man in the world, at the head of LVMH, Bernard Arnault, offer themselves as top speakers. Just that!
Difficult to make a choice with such a large number of discussions, conferences and promising stands. The web3 makes an assumed appearance in many discussions and with important exponents. It should be noted that blockchain, crypto and MNBC topics are on the same level as other innovations and share stands close to those of the biggest such as BPI, LVMH and Banque de France.
The show is jam-packed and participants have the opportunity to discover the technologies of tomorrow, we are welcomed by a “Made in France” robot flyers, there are many stands with immersive technologies, boosted by Apple announcements. You can chat in virtual reality with Van Gogh, see robots doing backflips and even transform into a fully virtual avatar in order to clone yourself in the metaverse.
The web3 at the service of fashion and sport
One of the most interesting presentations of VivaTech takes place at the discovery stand where we discover Spin.Fashiona bridge between fashion and sport.
The speaker explains the interesting link between fashion and sport, especially football, with the example of the sports t-shirt. Thus, the concept of Spin.Fashion is to create a much more interactive football t-shirt, which gives access to special rights, can become the own entry ticket and much more.
Web3 intervenes here, on many subjects, already on counterfeit sports t-shirts, a market worth more than 0.5 billion dollars per year. As well as on the overcapacity of the stadiums or on the lack of available space.
Web3 becomes a new tool, mixed with IoT, Internet of Things, in order to have football t-shirts directly connected to the internet and therefore to the blockchain.
With the blockchain, we can trace the t-shirts, have the owonership, all this connected to an application that shows the total transparency of the t-shirt and the advantages for the buyer.
This opens the door to many AR and VR possibilities, boosted by Apple’s announcements which could make this type of technology much more interesting.
As a good web3 product in 2023 needs AI, there are also ways to try on t-shirts remotely. Eventually, VR becomes the most interesting and challenging place to stream a game.
It is very interesting to see initiatives that seek to connect football fans and web3 uses differently, in order to create more interaction and engagement, while offering benefits to football clubs, brands and users. .
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