
Millennials have always been at the forefront of adopting new financial technologies. A recent study conducted by Schwab shows that this group of investors is increasingly turning to crypto, mainly through ETFs. This report reveals their strong interest in digital assets, placing them at the top of their investment priorities for the coming year.

Why Millennials are betting on crypto ETFs
We have always known that Millennials are massively adopting cryptocurrencies. However, theinvestigation conducted by Schwab reveals that nearly half of Millennials surveyed plan to invest in crypto ETFsplacing this asset class at the top of their preferences for the coming year. But why such enthusiasm for cryptocurrencies via ETFs? The answer lies in their flexibility and accessibility.


Indeed, crypto ETFs allow investors to benefit from the volatility of cryptocurrencies while diversifying their portfolios with a regulated structure. For Millennials, it's the opportunity to invest in an asset class that has the potential to generate high returns without having to directly manage the cryptos themselves.
- 45% of Millennials will invest in crypto ETFs in 2024;
- 57% consider diversification their main objective;
- 46% seek to reduce risk by integrating fixed income into their portfolios.
David Botset, chief innovation officer at Schwab, highlights this approach:
“ Millennial investors are both bold and thoughtful. Their affinity for ETFs reflects their desire to combine risk and security to achieve their financial goals. »
Growing adoption
Millennials don't just invest, they personalize their portfolios to match their values. The study indicates that 62% plan to invest in cryptocurrency ETFs. This generation, often described as “FOMO” (Fear Of Missing Out), seeks to maximize your returns while aligning its investments with its convictions.
This pushes them to seek investment opportunities that combine innovationresponsibility and profitability.


Another determining factor is how Millennials embraceETFs to navigate economic uncertainties. Unlike previous generations, they are more willing to take calculated risks to profit from the volatility of the crypto market.
Their objective is clear: obtain a rapid return on investment while benefiting from the regulation of ETFs, which offer a more secure framework than direct cryptocurrencies.
They also favor actively managed ETFs, seeking to leverage the expertise of portfolio managers to optimize their investments. This approach sets them apart from other generations who are more conservative.
Thus, Millennials see crypto ETFs as an opportunity for diversification and growth. The questionable practices of traditional banks have left many people broke, but Millennials intend to reverse the trend by banking on bitcoin to become rich.
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