If cryptocurrencies, blockchain and DeFi are already getting a lot of hype, it will be all the more obvious with this partnership. L’Oréal, the big beauty brand, wants to carve out a significant share in Web3 and what better than an extraordinary association with Meta. Discover here all the details of this ambitious and undoubtedly… innovative project.
L’Oréal and Meta: A winning partnership for Web3?
Digital technology is taking on a disproportionate scale. While many people expected the fall of Web3 following the bear market, the sector seems rather booming. Indeed, many companies are thinking of exploiting the metaverse and all the advantages it offers.
Today, Meta and L’Oréal intend to help certain creative start-ups in this area. As mentioned in theblog postMeta HEC Paris and L’Oréal are launching an acceleration program that will support at least five startups that are not necessarily related to beauty.
The latter must operate in one of the following specialties: 3D production, virtual reality (VR), augmented reality (AR). But also, the creation of avatars, mixed reality, the token economy as well as other topics related to the metaverse and Web3. The project will be hosted in the Meta area of Station F in the 13th arrondissement of Paris.
Startups wishing to participate in the program have until November 20 to submit their applications. Since the event brings together several young talents, it surrounds itself with a jury of choice. This brings together members of HEC, L’Oréal, Meta as well as investors and entrepreneurs.
The selection of startups will be done in December and January 2023, the program can start and end in June. According to Asmita Dubey, Head of Digital and Marketing, “ Augmented reality beauty and makeup are growing every day. More and more consumers are using it »
L’Oréal’s commitment to Web3 deepens a little more every day. This isn’t the first time the company has come up against it. Remember that several brands in his stable, including Mugler and Lancôme, have launched a series of Web3 initiatives. In fact, there is no doubt that Camille Kroely, the new head of the metaverse and responsible for Web3 will have his work cut out for him.
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