Expected for months, it was finally in October that Elon Musk, CEO of Tesla, acquired the social network Twitter. The least we can say is that the billionaire wasted no time after taking the queens from the bird brand. He fired a large part of the board of directors and settled alone in the management of the platform. Only, the CEO is starting to run out of time and would really think about finding a successor. Among other things, he plans to completely overhaul Twitter so that the platform is tailored to his image.
The CEO of Twitter is already considering finding another leader
After the euphoria, it’s the sad return to reality for Elon Musk. Indeed, the new boss of Twitter had decided to manage his social network himself. He had by the way fired a good part of the previous executive. The goal of the billionaire would be to completely modify the platform so that it is exactly as he wants. Except that time begins to weigh on the Tesla CEO who must concentrate on other files.
According to information from our colleagues from the Wall Street Journal, the billionaire would have expressed his desire to gradually leave control of the social network. ” I expect to reduce my time on Twitter and find someone else to manage Twitter over time is his statement.
Combine the role of CEO of Tesla and Twitter starts to get heavy. He might no longer have enough resources to implement his clear vision of what Twitter should look like.
He also admits that he is not acting alone as some may believe. They benefit from the support of certain Tesla engineers who help him on a voluntary basis.
By thanking part of the board of directors, Elon Musk expects those who remain to work twice over. At least, that’s the price you’ll have to pay to continue working for the social network. Musk, who is also CEO of Tesla, a much larger company, added that overseeing Twitter has taken up most of his time in recent weeks.
Conclusion
The billionaire’s first steps at the head of Twitter are a bit like a roller coaster. A few days after his arrival, one of Twitter’s competitors, Mastodon suddenly saw the number of its users climb. The arrival of Elon Musk was supposed to give more value to the platform. Increasingly, advertisers and business leaders remain skeptical. Moreover, several analysts think that it risks precipitating Twitter towards its fall. It is early to take stock of his presidency. Nevertheless, he has his work cut out for him and his recent decisions haven’t helped him much.
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