Tokenization: Coinbase goes on the offensive against Robinhood and Kraken

Interest in financial assets on blockchain continues to grow in the United States. In this context, Coinbase announced the upcoming arrival of tokenized American shares backed by real securities. This initiative comes as several platforms seek to position themselves in this emerging market. The tokenization of shares is indeed attracting more and more players who wish to bring traditional financial markets closer to the blockchain ecosystem.

Coinbase Launches Stocks Backed by Real Securities

On Tuesday, Coinbase revealed plans to offer its users tokenized versions of US stocks. According to the company, each digital asset will be backed by a real stock at a ratio of 1:1. This approach aims to increase transparency and establish a direct link between the digital asset and the underlying security.

With this announcement, Coinbase intends to enable investors to buy, trade, hold and resell these assets directly on the blockchain. Holders will also be able to automatically receive dividends associated with the shares concerned.

This new step illustrates the rise of tokenization in the financial sector. By transforming traditional stocks into digital assets, platforms seek to simplify access to markets while maintaining a backing of real securities.

Tokenization attracts more and more competitors

Coinbase's announcement comes as discussions continue in the United States regarding the regulatory framework for trading tokenized stocks. Several players in the sector are carefully monitoring these developments in order to adapt their future offers.

Furthermore, Coinbase joins an increasingly active competition where crypto platforms are exploring different ways to integrate tokenization into existing financial products.

Robinhood has already launched an initiative powered by Arbitrum to offer hundreds of tokenized US stocks as well as ETFs in digital form. For its part, Kraken is also one of the companies that wishes to offer its users access to shares available directly on blockchain infrastructures.

This dynamic shows that tokenization is gradually establishing itself as a strategic axis for exchange platforms. Binance, OKX as well as some decentralized exchanges like Hyperliquid and Lighter are also exploring similar solutions.

A market driven by continuous trading

In some cases, products linked to companies such as Tesla, Apple or Nvidia are already accessible to non-American investors. However, these offers do not always guarantee ownership of the actual shares intended to support the corresponding digital versions.

One of the main arguments put forward in favor of tokenization remains the possibility of trading assets continuously, including outside of traditional financial market hours. This flexibility attracts the attention of many actors seeking to modernize access to investments.

Tokenization also continues to gain ground with the arrival of new specialized platforms. Earlier this month, Backpack launched Backpack Securities, an infrastructure designed to bring together traditional and tokenized stock trading in a single environment.

With this new announcement, Coinbase strengthens its presence in a rapidly evolving segment. The evolution of the American regulatory framework, the arrival of new competitors and the growing interest in asset tokenization are now expected to influence the future development of this market. Coinbase is therefore one of the players seeking to define the next stages of this transformation of financial markets.