The executive president and co -founder of Strategy, Michael Saylor, provides for a massive fundraising to continue to accumulate bitcoin. Already holding nearly 500,000 BTCs, the company sets up an ambitious “ATM program” which could transform the market.
An unprecedented acquisition plan for the Bitcoin giant
On March 10, 2025, Michael Saylor unveiled his new Massive Bitcoin acquisition strategy. Strategy, formerly Microstrategy, announced the implementation of an “ATM program” allowing to issue and sell privileged shares from series A to 8% in order to raise up to $ 21 billion. This announcement was formalized in a document filed with the American sec.
This program provides for sales of action “in a disciplined manner over an extended period”, taking into account the price and the volumes of negotiation of the moment. Strategy specifies that the funds raised will mainly be used for the acquisition of Bitcoin while maintaining a working fund for its operations. This methodical approach is part of its “Plan 21/21” aimed at raising $ 42 billion over three years.
The company currently has 499,096 bitcoins, acquired for a total amount of $ 33.1 billion at an average price of $ 66,423 per BTC. In 2025, Strategy has already made six major acquisitions totaling 52,696 BTC since January. With Bitcoin now negotiating nearly $ 83,000, these investments have already displayed a return of 6.9 % since the start of the year.
Ambitions that exceed the simple investment
For 2025, Strategy aims at a Bitcoin yield target of 15%, after having achieved an impressive performance of 74% in 2024. This accumulation strategy is part of a long -term vision where bitcoin is considered a unavoidable reserve of value in the face of global inflation and economic uncertainties.
The influence of Strategy on the Crypto market goes far beyond the framework of its own investments. Michael Saylor's bold vision has laid the foundations for an increasing adoption of Bitcoin by many companies in the financial sector, such as Tesla by Elon Musk or Japanese Metaplanet. His pioneering approach, initiated in August 2020 when the company bought its first Bitcoin, revolutionized the perception of the queen of cryptos as a value reserve for companies.
Michael Saylor does not limit his influence to the private sector. On March 7, 2025, he participated in the first peak of the White House on the Crypto, where he defended the idea that the United States should acquire up to 25 % of the total Bitcoin offer as a national strategic reserve. This proposal joins the recent creation by the Trump administration of a “Bitcoin strategic reserve” by executive decree.
Michael Saylor's strategy represents much more than just a business investment: it is a long -term vision that could redefine the role of bitcoin in the world economy.
While public and private institutions gradually follow this path, the impact is already felt at the government level. Indeed, Donald Trump officially signed a decree establishing a Bitcoin strategic reserve in the United States, thus marking a historic stage in the institutional adoption of cryptos.
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