There Foundation Tezos announces the launch of a one-year collaboration with the Orsay Museum, a major institution of Art and Culture in France. For the occasion, the Musée d’Orsay, in partnership with the French startup KERU, offers its visitors a completely new experience: the digital souvenir, an original souvenir of the Musée d’Orsay and the work of Vincent van Gogh on the occasion of the exhibition “ Van Gogh in Auvers-sur-Oise: the last months “.
Two unique digital souvenirs (NFTs) are available to visitors. The first is a representation of Van Gogh’s last palette, which was lent to the artist by Doctor Gachet in Auvers-sur-Oise (this can be shared in augmented reality using a compatible smartphone iOS/Android). The second is a limited edition digital work (2,300 copies) produced by KERU, in collaboration with the Musée d’Orsay, inspired by the paintings of Van Gogh. Furthermore, as part of this launch, the Musée d’Orsay will offer its visitors exclusive advantages during their visit, including the possibility of winning “lifetime entry” to the museum.
We are delighted to offer our visitors the opportunity to take home digital souvenirs from this exceptional exhibition. An original souvenir of their experience at the Museum that will not stay on their shelf, but with them in a digital memory box on their phone or computer! To carry out this project, we are happy to have chosen KERU and more broadly the Tezos Foundation as partners, for its model of openness and ecological responsibility, which corresponds to our values and our commitments.
Christophe Leribault, President of the Orsay and Orangerie museums
In addition, this collaboration between the Musée d’Orsay and the Tezos Foundation will be animated by a series of conferences and educational programs which will take place throughout the year, with the common objective of making web3 known to the most public. wide. The Musée d’Orsay has chosen to partner with the Tezos Foundation because it brings together a strong artistic and cultural community on the blockchain and for its commitments to sustainable development. As part of this collaboration, the museum will be able to rely on a network of blockchain experts Tezos of Trilitech and of Nomadic Labsto bring his projects to life.
The Musée d’Orsay is part of a new dynamic with the inclusion of web3 projects and its desire to explore Crypto Art projects in the broad sense. What is Crypto Art if not a whole new form of art that aspires to recognition? In addition to the museum’s pioneering choice to integrate blockchain projects into its programming, the recognition by its teams of the place of Crypto Art in the celebration of innovation in art and artistic practice is at the heart of this collaboration.
Valérie Whitacre, ‘Head of Art’ at TriliTech
We are honored that the Musée d’Orsay has chosen KERU to offer visitors to the Van Gogh exhibition the museum’s very first digital souvenir. Our partnership with the Musée d’Orsay is a demonstration of how blockchain can be a concrete tool for creating unique experiences and strengthening links between cultural institutions and their audiences.
Hélène Quintin, CEO & co-founder of KERU
This partnership, which follows an initial participation by the Musée d’Orsay in the initiative Web3 Arts and Culture (WAC)Labs Fellowship, is a continuation of the mission of the Tezos Foundation which has supported technological innovation in the Art and Culture sector since its beginnings.
About Tezos
Tezos is an open source project and a scalable, energy-efficient public blockchain for assets and applications. It allows manufacturers, developers and businesses to deploy applications at low cost. The Tezos protocol, one of the first proof-of-stake blockchains, is powered by a global peer-to-peer network and is valued for its long-term scalability, open participation, and smart contract security. As a result, Tezos is home to a thriving community of artists, scientists, developers, and others who want to create and transfer value frictionlessly in a digital-centric world.
About KERU
KERU is an innovative company, a pioneer in the creation of digital memories. It collaborates with French and foreign cultural sites to strengthen their links with their audiences by offering visitors unique and original experiences. Part of the profits are donated to its partners to support the financing of impact projects. The company is based in STATION F and is a member of the SISTA Entrepreneure network
About the Musée d’Orsay
Located in a former train station, in the heart of Paris, the Musée d’Orsay now has the largest impressionist and post-impressionist collection in the world. Reflecting Western artistic creation from 1848 to 1914, its collections bear witness to all forms of expression, from painting to architecture, including sculpture, decorative arts and photography. The most famous artists rub shoulders there: Millet, Courbet, Degas, Monet, Manet, Gauguin and Van Gogh without forgetting Carpeaux, Rodin, Nadar, Vallotton, Vuillard… In 2022, the museum welcomed more than 3,270,000 visitors.
Press contact Nomadic Labs : Marguerite Missiaen – Astrid Amegnran – Caroline De Frias –[email protected]
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