The Trump Organization, the family led by the family of the current American president Donald Trump, takes a daring step in the digital world. According to a recent deposit with the Office of Patents and Brands of the United States (USPTO), the organization submitted a request to record the “Trump” brand as part of an ambitious expansion to the NFT and the Metaverse.
“Trump”, soon a brand in the Metaverse?
The document filed with the USPTO details a wide range of potential products and services. Among these are NFT exchange platforms, digital active ingredients to collect, as well as a metaverse stamped “Trump”. This virtual world could allow users to interact, buy digital properties or even participate in immersive experiences under the banner of the Trump brand.
The “intention of use” deposit means, however, that the project remains for the moment in the concept state: the company will have to demonstrate an effective use of the brand to obtain final protection. Especially since the brands' recording process can be complex, especially when it comes to such a publicized name. In addition, the laws on brands in the digital field are still evolving, which could influence the final decision.
An opportunity to strengthen your image
Donald Trump, known for his sense of marketing and his taste for the media, could see in this initiative an opportunity to strengthen his image with an audience adept at new technologies. If this project is materialized, it would mark a new diversification for the Trump Organization, traditionally associated with real estate, hotel and media.
This deposit is part of a growing trend where companies and personalities seek to capitalize on the popularity of blockchain technologies and virtual universes. Companies like Nike, Gucci and Disney have already taken similar measures to protect their brands and ensure a presence in this expanding digital universe.
Trump Organization's approach just confirms that large companies recognize the importance of metovers and digital assets. It also illustrates an increasing trend in the intersection of politics, business and technology, where image and intellectual property play a central role in the digital economy of tomorrow.
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