A recent study by Bitpanda reveals a significant gap between the supply of European financial institutions and the real needs of crypto investors. Less than 20% of banks currently offer digital asset services despite increasing demand.
A considerable gap between demand and the supply of Crypto services
A survey conducted by Bitpanda with 10,000 investors in 13 European countries reveals a striking gap. More than 40% of institutional investors already have cryptocurrencies and 18% plan to invest in it soon.
Despite this craze, only 19% of European financial institutions offer cryptoactive services.
This gap is all the more significant since banks considerably underestimate the interest of their customers. Only 19% of the institutions interviewed declare a strong demand for Crypto products, revealing a perception difference of 30% with real adoption.
L'study Also demonstrates that 27% of individuals would prefer to invest in crypto via their traditional banking rather than specialized platforms. This preference represents a significant commercial opportunity that the majority of banking establishments are still neglecting.
European banks in the face of a risk of loss of income
According to Lukas Enzersdorfer-Konrad, assistant CEO of Bitpanda, brakes on Crypto adoption by banks are mainly internal and not regulatory.
Financial institutions in Europe recognize the sustainability of cryptocurrencies, but the majority still do not offer services adapted to the demand of investorshe explains.
The lack of resources and knowledge is the major obstacle within banking establishments. This situation exposes them to a real risk of losing income in favor of more agile or specialized actors.
Currently, 36% of professional investors already favor dedicated exchange platforms for their crypto operations.
Faced with this observation, 118% of financial institutions plan to expand their Crypto services, particularly in the field of transfers. In addition, 28% of surveyed establishments anticipate an increasing importance of cryptocurrencies in the next three years.
With the entry into force of the European MICA regulation providing a clear legal framework, European banks face a crucial choice: quickly adapting to new expectations of their customers or risking seeing their income captured by more reactive competitors.
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