In an unfavorable context marked in particular by stiff competition from Threads, Twitter announced last July the launch of its monetization program. The social network has now taken a giant step in the realization of its project. Indeed, to their surprise, some users have received payments of various amounts from the platform now called X. First launched in the United States, these rewards are also effective in France and will extend to many other countries. in the next few days.
Twitter pays its subscribers, the lucky ones exult
Elon Musk wants to revolutionize Twitter! The CEO of Tesla and SpaceX has big ambitions for the social network and is starting to realize them one by one. After renaming the platform to X, the American entrepreneur is now working to reward loyal users through its compensation program called ”Ads Revenue Sharing”. Like YouTube and TikTok, which redistribute the money from advertising content, X also offers monetization.
Many content creators have therefore received payments from Twitter based on their activity on the platform. If some Internet users have to settle for a few tens of dollars, the amount of compensation is rapidly skyrocketing for others. Indeed, some subscribers have seen their Stripe accounts credited with several thousand dollars and in rare cases, a hundred thousand dollars.
The reactions of subscribers selected on behalf of this first wave of payment sessions were quick. Internet users proudly display their earnings and show their gratitude to the owner of the platform. ”Thank you Elon” or ”Thanks Elon” are pouring into the network.
Encourage the creation of content and make the platform more attractive
The monetization program launched by X should contribute to the growth of the social network. The platform’s competitors are proving increasingly threatening. They use various strategies to steal the show. Threads, Mark Zuckerberg’s social network recently caused a sensation by registering more than 100 million users, just 4 days after its launch. Even if the euphoria faded over the days, the breakthrough of Mark Zuckerberg’s social network must have given Elon Musk a cold sweat.
To maintain its dominance, X relies on several strategies and the compensation program is undoubtedly one of them. Monetization is supposed to encourage Internet users to create content, but also to encourage subscribers to subscribe to the paid subscription. The platform also points out that the compensation program aims to allow users to earn a living. “We are expanding our creator monetization offering to include ad revenue sharing for creators. This means creators can get a share of ad revenue from responses to their posts. It’s part of our effort to help people make a living directly on Twitter.” specifies the social network on its blog.
To achieve its objective, X does not skimp on the means. Indeed, Elon Musk announced that $ 5 million will be dedicated to financing this first wave of payments. This amount is rather significant if we take into account the company’s current economic situation. In fact, ad revenue on the platform dropped by more than 50%, causing negative cash flow.
The conditions to be met to claim remuneration on the platform
X’s compensation program is very attractive, because it offers active users the possibility of benefiting from significant rewards. However, not all subscribers are eligible for these remunerations. This is because to get earnings on the platform, users must meet the criteria specified by X. They must subscribe to the X Premium subscription which offers the little blue badge next to the username.
Notoriety is obviously part of the eligibility criteria for the monetization program. The social network specifies that only users who have federated at least 500 subscribers on their account can claim winnings. The other condition to be met to benefit from the payments made by the platform is to have generated at least 15 million views on its tweets during the last three months. In addition to these criteria, X specifies that it is necessary to adhere to the conditions of sharing of advertising revenues before claiming payments.
Twitter therefore offers a compensation program that can allow eligible subscribers to benefit from regular payments. Will the said program and the changes made by Elon Musk allow him to maintain his supremacy over his competitors, including Threads? The rivalry between the two companies continues to grow. The bosses of the two companies are inveighing against each other on social networks and could settle their accounts in an MMA cage as proposed by Elon Musk, the CEO of Twitter.
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