Michelin is establishing itself as the world leader in tyres. This year, Michelin is embarking on Web3 by launching a collection of 5,000 NFTs. Added to this is the Michelin 3xplorer Club, an exclusive club.
Michelin will launch its collection of NFT Web3
Because many consider Web3 to be the Internet of the future, it is becoming almost indispensable for all companies (especially if they wish to establish themselves in an increasingly competitive market).
For its part, Michelin will embark on Web3 in June with a version of 5,000 performances of his famous Bibendum. Its famous mascot will indeed be issued in NFT at the price of 0.1 Ether. This is the equivalent of €175, at the time of writing.
“Tokens offer a lot of advantages to their holders”, it was explained on the Twitter account Michelin 3xplorer Club. First, NFTs make it possible to obtain a unique version of Bibendum. In reality, each version of the Michelin Man collection will have its own unique characteristics. Thus, each owner will hold a special piece.
Web3 NFTs also allow you to be part of a community of Michelin enthusiasts and live exclusive Michelin experiences. Each month, Michelin 3xplorer will indeed organize a lottery and will launch challenges for token holders.
Innovation is part of the brand
Considered a century-old multinational firm, Michelin’s decision to integrate Web3 surprises more than one. To justify this turnaround, its project manager Teo Bertrand said: “Innovation is still part of the DNA of the Michelin brand”. He even thinks that the 125,000 Michelin employees could potentially learn from this Web3 experience.
Before presenting Michelin 3xplorer Club to the group’s incubators and innovation committee, Michelin launched a year ago an acculturation and popularization project of these technologies within the different departments of the company.
Even if the announcement was not made with great fanfare, it is undeniablya grand project. One thing is certain: Michelin is putting all its resources into making its entry into Web3 a success.
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