Cryptocurrencies have now become an integral part of the global financial sector. The proof: these assets are attracting more and more interest from financial players (and not just investors). The crypto payment platform MoonPay, for example, has just announced its collaboration with MasterCard, the global payments giant. This alliance aims to explore opportunities in the field of Web3 applications. Also, it demonstrates the growing importance of the cryptographic sector.
MasterCard partners with MoonPay
Crypto company MoonPay has officially announced its partnership with MasterCard. The main objective of the alliance is toimprove experiential marketing methods for Web3 applications. Such a collaboration will also allow MasterCard to explore new ways to further engage with consumers.
“MasterCard will benefit from MoonPay’s entire Web3 portfolio, including ETHPass, and will work with the Otherlife agency to develop experiential initiatives”, underlines MoonPay CEO Keith Grossman. This collaboration, announced during the Money20/20 event in Las Vegas, will only strengthen MasterCard’s position in the crypto universe.
The expansion of MasterCard’s crypto journey
In addition to the development of consumer products linked to Web3, MoonPay will also strive to integrate MasterCard solutions. The goal of this approach: to strengthen compatibility and trust in the Web3 and cryptography sector. This includes tools such as Mastercard Send and Mastercard Crypto Credentials. These are part of MasterCard’s Click to Pay methods.
Adam Polansky, MasterCard’s Head of Web3 Marketing, expressed his excitement about the partnership. “MasterCard has already made significant inroads into the blockchain and crypto industry by introducing various products, including cryptocurrency trading services in collaboration with Paxos”he specifies.
In any case, the agreement between MasterCard and MoonPay shows MasterCard’s desire to strengthen its position in the crypto market. Also, this allows it to continue its diversification in the world of Web3. This collaboration promises exciting new opportunities for the future of cryptocurrencies.
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