A strategic collaboration has been established between Ledger and the Boulanger brand. It is a distribution giant in France, while Ledger is a startup specializing in crypto wallets. This alliance aims to offer French consumers educational and secure access to innovative technologies, with 146 dedicated corners in Boulanger stores. This marks a significant step in the democratization of crypto assets.
Ledger and Boulanger work together to develop the crypto market
Ledger is a French startup pioneer in crypto wallets. She has established a discreet presence within the Boulanger brand for over a year. This alliance reached a new peak with the announcement of the establishment of 146 corners dedicated to Ledger crypto wallets in the 210 points of sale spread across France. This expansion aims to make cryptocurrency accessible to all consumers.
Ledger CEO Pascal Gauthier highlights the importance of this collaboration: “This solid association with Boulanger, a major player in distribution in France, illustrates our ambition to democratize access to our physical wallets, and to allow millions of consumers, whatever their level of experience, to explore the crypto-asset sector safely. »
The educational approach and the growth of the online presence
In order to better support clients in this little-known world of crypto assets, Boulanger adopts an educational approach. In store, customers now have the opportunity to scan a QR Code and answer a questionnaire which will help them choose the Ledger crypto wallet best suited to their needs.
In-store salespeople will also be specially trained using an e-learning module which covers:
- the Ledger crypto ecosystem,
- the key principles of blockchain and crypto-assets.
Eric Huygebaert, IOT and green energy product leader at Boulanger, underlines the importance of this educational approach. “We are very proud to support innovation, by being the first retailer to market Ledger products. The success of our collaboration with Ledger owes a lot to the educational work we have carried out with clients. Online or in store, they are guided and supported as best as possible to explore a sector still unknown to the general public”does he have asserted.
This alliance between Ledger and Boulanger illustrates the commitment to making crypto assets more accessible and understandable to a wider audience. This collaboration also strengthens Ledger’s presence on the French crypto market.
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