Ledger, the leader in secure crypto wallets, partners with Coinbase to improve user experience. Announced on February 13, 2024, this partnership will directly integrate Coinbase Pay into the Ledger Live interface. Users will be able to buy crypto on Coinbase and receive them instantly on their Ledger wallet, all in a simplified and secure way.
Coinbase Pay, a simplified user experience
Until now, transferring crypto purchased on Coinbase to a Ledger wallet has been a complex, error-prone process. Users had to first withdraw their funds from the exchange to a software wallet before sending them to their Ledger address, adding additional steps.
This new integration removes these complexities. From Ledger Live, it is now possible to purchase crypto directly via Coinbase Pay. But also, to receive them instantly on your Ledger device. In addition to simplifying the purchasing process, this also reinforces security by avoiding the risk of errors or theft linked to intermediate transfers.
According to Ian Rogers, Director of User Experience at Ledger, “This integration makes crypto purchases much easier for users, by allowing direct and secure deposit to their Ledger wallet.” On the Coinbase side, we also welcome a “simplified user experience”.
Mainstream adoption facilitated by Ledger
This partnership is of strategic importance to facilitate the adoption of crypto by the general public. By directly integrating the purchase process into Ledger Live, entry into the crypto world is greatly simplified for newcomers.
According to Ledger’s research, previous complexities discouraged many beginners from getting started with secure self-preservation. This new experience addresses this important friction point in the user journey.
Ian Rogers compares this development to the Skyscanner platform, which simplified the traveler’s user journey by centralizing flight and hotel bookings. Likewise, buying crypto on Coinbase and storing it on Ledger becomes a seamless, seamless process.
On the institutional side, this feature also represents an easy way to transfer assets purchased on Coinbase to ultra-secure cold storage.
By partnering, Ledger and Coinbase intend to propel the mainstream adoption of crypto. And this, thanks to a simplified and secure user experience. As ETFs attract growing institutional capital, this integration also provides easy access for individuals wanting to try hardware wallets. A significant asset as institutions allocate billions into cryptos.
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