JAGVI.Rive Gauche: The brand launches into Web3

JAGVI. Rive Gauche, a Parisian brand of ethical and eco-responsible men’s fashion founded in 2012, is pleased to announce “Discover the NFT J. Experience” launched in May 2023, in collaboration with the digital engagement startup web3 Cohort and the agency Piosh for the launch of its 1st NFTJthe brand’s first Web 3.0 experience.

Pierre-Yves Bomey, its co-founder, intends to give a disruptive impetus to the brand’s commitment to ethical and circular fashion with NFTs. A special effort is made to transmit the very particular DNA of the brand and its commitments through this new NFT experience combining:

• A unique “digital asset”, by definition impossible to reproduce, and virtual illustrating the “rainbow earth”, which can become (if its holder wishes) a durable and eco-designed, elegant and tailor-made t-shirt in short circuit for buyers aware of the major issues of our time. This T-shirt in its iconic “red earth” version enabled the brand to receive an award for its “sustainability” approach in 2021 at the Pitti Uomo trade show.
• A “contributory asset” corresponding to a contribution of 10% of the value of the “token” paid to an organization committed to ethical and circular fashion, the Fédération de la Mode Circulaire.
• Two “immersive assets” through the “Rive Gauche” experience: the NFT J. gives access to a moment shared with the brand’s founders at the famous Café Flore on boulevard saint germain, a stone’s throw from the brand’s headquarters. But also access to a preview of the brand’s ethical and sustainable spring summer 2024 collection during Fashion Week in June 2024 in its showroom.

The value of each NFT J. will be revealed one week before its marketing. For Pierre-Yves Bomey, the challenges for the brand are ” to give the opportunity to offer a new ultra-personalized customer experience, brilliantly combining the phenomenon of rarity and discretion. Indeed, these digital tokens NFT J. are above all unique, traceable, and non-copyable. “.

Séraphie de Tracy, co-founder of Cohort, a Web3 digital engagement solution whose mission is to help brands reinvent the customer experience: “We are convinced that the new mechanisms enabled by web 3: creativity, community, digital property… are a unique opportunity for brands to renew customer engagement after a decade of social networks and intermediation. We are very happy to support JAGVI. Rive Gauche in this approach which wonderfully illustrates the potential of web 3 for brands with a strong creative DNA and sincere commitments”. Designed to maximize customer adoption, Cohort offers simple user journeys integrated into the brand universe.

David Pourquier and Mavrick Galand, founders of the web3 PIOSH studio, believe in the almost vital importance for brands to offer their community new experiences. Innovation through blockchain technologies can enhance brand image and take people on new and exclusive adventures. PIOSH, positioned as a real web3 project manager, proudly supports a French brand that is aware of these issues and that responds to strong values.

The launch of NFT J. is planned for May 2023 with a communication system targeted at the brand community, but also extended to the NFT and Web 3.0 community with the organization of podcasts and events in the Web 3.0 universe. NFT J. will be marketed in France and in 15 countries where the JAGVI.Rive Gauche brand is currently distributed.