Will the famous French luxury brand Hermès take its first steps into the metaverse soon? This is what this American trademark registration expert suggests.
It is very difficult to miss the NFT and metaverse tidal wave. Especially for luxury brands that are seeing their customers evolve. In this line, the luxury brand Hermès is preparing to enter the space through trademark registrations.
In effect, Hermes filed a patent for his name. The company is looking to expand into the NFT sector and virtual currency trading. As well as in virtual goods marketplaces, clothing, shoes and fashion shows.
The filing with the United States Patent and Trademark Office (USPTO) on August 26 was revealed by Michael Kondoudis. He is a licensed trademark attorney.
The possibilities are therefore very numerous for Hermès and it is very interesting to follow this digital evolution of the brand which had remained relatively far from Web 3.0 compared to certain competitors such as Gucci and its store in the metaverse.
Hermès had also attacked MetaBirkins, a collection of NFTs. Even though the designer had announced that he was not related to Hermès, the resemblance was striking.
With luxury giants like Hermès in the metaverse, it will be interesting to follow the evolution of purchases by Web 3.0 users, in order to see if the historical brands manage to keep their prestige in a new universe that puts everything at stake. metaverse, Hermès and independent designers around the world will compete.
The metaverse is a creative space, and companies like Hermès have every place in this universe to contribute their visions of the world, their stories and their knowledge.
Receive a digest of news in the world of cryptocurrencies by subscribing to our new service ofdaily and weekly so you don’t miss any of the essential Tremplin.io!