Figma joins the Bitcoin wave by investing $ 70 million in an ETF

The transition from traditional finance to digital assets continues to grow, with Bitcoin in mind. No longer limiting themselves to the native companies of the crypto, the consumer companies also join it. The latest is Figma, the design software company, which recently revealed an investment of nearly $ 70 million in Bitcoin.

The IPO deposit reveals the Bitcoin investment strategy provided for in Figma

This approach was made public via the IPO (IPO) Deposit of Figma, which revealed the company's exhibition in Bitcoin via the Bitwise Bitcoin ETF. The deposit shows that Figma holds more than $ 69.5 million in this fund, lists him among his negotiable securities.

Rather than having Bitcoin directly, Figma opted for a regulated investment vehicle which replies the price of cryptocurrency, signaling a prudent but deliberate entry into the world of digital assets.

The entry of Figma into the investment into Bitcoin was a planned approach. At the beginning of March 2025, the board of directors had Approved an investment of $ 55 million in the Bitwise Bitcoin ETF. This decision was part of the wider strategy of the company, now revealed in its IPO deposit. They said:

On March 3, 2024, the Board of Directors approved an investment of $ 55 million in an investment fund in funds negotiated on the stock market (“ETF”) Bitcoin managed by Bitwise, Inc. This investment was classified as a patrimonial value in the securities negotiable securities for the periods presented.

Shortly after, on May 8, the Council again approved the purchase of $ 30 million in USDC. The objective of this purchase of USDC, according to the deposit, is to convert it into Bitcoin later.

Subsequently, the company bought USD Coin (USDC), a stablecoin, at a price of $ 1 per USDC, for a total of $ 30.0 million. The company intends to reinvest its stablecoin assets in Bitcoin on a later date.

Figma

Follow a growing trend in companies

The entry of FIFMA into Bitcoin investment reflects a broader change among traditional companies. Digital assets are gaining ground, and more and more companies now consider Bitcoin as a strategic reserve rather than a speculative asset.

According to Bitcointreasuries datahere is how companies build and hold bitcoin in their balance sheets:

• Strategy holds the largest business reserve – 597 325 BTC – in the framework of its cash strategy.
• Mara Holdings, an important Bitcoin mining company, has accumulated 49,940 BTC according to her latest public report.
• Metaplanet, based in Japan, added 1,005 BTC at the end of June, bringing its total to 13,350 BTC, worth 191.3 billion ¥.
• Tesla, led by Elon Musk, holds 11,509 BTC in her business report.

These companies do not only explore – they make large -scale commitments. With Figma now included, the list of consumer companies integrating Bitcoin into their financial models continues to grow.

The price of Bitcoin is also increasing. At the time of the deposit, cryptocurrency was negotiated at more than $ 107,000, with an increase of 3 % in the last 24 hours.

Wider implications for the market

Teo Mercer, analyst of digital active ingredients, stressed the importance of Figma's approach, insisting that a consumer technological brand like Figma adding Bitcoin to its financial accounts shows how the adoption is gone in a noisy way, but at a high level within the Tech industry.

This discreet displacement among established companies supports a wider vision shared by Michael Saylor, co-founder of Strategy. He recently argued that corporate actors are essential for the adoption of Bitcoin, stressing that their investments have much more weight than individual participation. While individuals generally buy small quantities, companies can allocate tens or even hundreds of millions, having a greater impact on market dynamics.