You have to pull out all the stops to sell your products easily in a market crowded with competitors. This remains topical both for equipment manufacturers and insurers and for car manufacturers. Recently, the luxury watch brand Rolex has shown interest in cryptocurrencies, the metaverse and NFTs. A filing of trademark applications has been made in order to win a victory beyond Web 2.0.
Rolex files (finally!) a patent application
The perfect marriage between luxury and cryptos is enough to capsize the hearts of the major players in this sector. Unable to resist the charm of new technologies, Rolex filed patent applications related to cryptocurrencies, NFTs and the metaverse on Monday, October 31. Trademark attorney Michael Kondoudis himself tweeted it a week later.
The trademark application bearing the serial number 97 655 284, filed with the United States Patent and Trademark Office (USPTO), demonstrates Rolex’s desire to launch soon:
- a crypto exchange;
- a crypto wallet;
- an NFT marketplace;
- an NFT auction platform.
Enough to catch up with other competing brands like TAG Heuer and Jacob & Co, which have already jumped on the bandwagon for several months.
Luxury watchmakers increasingly seduced by cryptos and NFTs
The nascent cryptocurrency technology is already part of the ecosystem of Jacob & Co, Breitling and TAG Heuer. Last May, Tag Heuer began accepting crypto payments for the purchase of its products through BitPay. A month later, the Swiss company affiliated with LVHM presented a new NFT-friendly smartwatch.
Already in August, Jacob & Co introduced the line of limited-edition bitcoin-themed luxury watches. Some time later, Breitling entered this scene, again with the support of BitPay. Now, his wristwatches and bracelets can be exchanged for cryptocurrencies and stablecoins.
Bear market, cryptocurrency crash…we like to peddle since bitcoin plummeted to over 60% of its ATH a year ago. Admittedly, the de-peg of TerraUSD to the dollar did not help matters, but the image of the metaverse, NFTs and cryptos is not tarnished either. Rolex understood this well, in any case.
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