The Golden State Warriors NBA franchise has just completed a major partnership with Coinbase, thus consolidating the crypto presence in American professional sport. This alliance makes Coinbase the official crypto platform and exclusive blockchain partner of the Warriors and Chase Center.
A strategic alliance that redefines the fan experience
The Golden State Warriors formalized their collaboration with Coinbase, the largest crypto exchange platform in the United States, on October 22, 2024. This partnership comes at a time when the Californian franchise is seeking to innovate in its approach to fan engagement.
Mike Kitts, Warriors business manager, underlines that ” growing fandom through blockchain technology continues to be an area of opportunity for us, and we're excited to partner with Coinbase to continue to deliver unique experiences to our fans, whether they're at the Chase Center or they watch from home. »
The agreement provides exclusive benefits for fans, including home games against the Memphis Grizzlies on January 4 and the Milwaukee Bucks on March 20. Fans in attendance at Chase Center will be able to enjoy special physical and digital giveaways.
Additionally, Coinbase account holders will have access to VIP experiences and limited edition products throughout the season.
This initiative is a continuation of the innovation strategy of the Warriors, who have already been pioneers in the adoption of blockchain technologies in professional sport.
A crypto partnership that is part of a broader trend
This new alliance is not a first for Coinbase in the basketball world. The platform is already an official partner of the NBA, WNBA, NBA G League and NBA 2K League since 2021.
Kate Rouch, Marketing Director of Coinbase, highlights the inclusive aspect of this partnership: “ Coinbase is the bridge to crypto. Our exclusive partnership with the Golden State Warriors gives fans easy and fun ways to try it. »
Furthermore, this collaboration is part of a broader movement of crypto adoption by American sports franchises. The Warriors had already explored NFT territory in 2021, becoming the first major American sports team to launch its own collection of non-fungible tokens.
In sum, the financial and marketing implications of this partnership should help solidify the Warriors' position as one of the NBA's most innovative franchises, while providing Coinbase with increased exposure to a passionate, tech-savvy fan base. . Meanwhile, you can now send your euros for free with Coinbase.
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