Warner Music Group is an icon in terms of record production. However, the company has been aiming for new horizons in recent years. After many successful partnerships, she is making a new announcement that should please artists.
Warner Music Group and Polygon Labs, on their way to a new adventure!
Warner Music Group is making a blockchain splash again. The record company announced on Wednesday the launch of a digital music incubator, in partnership with Polygon Labs. According to the statement, this collaboration aims to promote decentralized applications and blockchain-related music projects built on polygon.
More specifically, this program will be particularly dedicated to projects revolving around music and blockchain. As a result, it will give more priority to companies operating in this sector. Among others, companies specializing in the creation of chain ticketing solutions and which place particular emphasis on the promotion of communities of artist-fans. But also, to companies that integrate music into video games and interactive technology.
A boon for the projects selected, one more step for the record company
According to Oana Ruxandra, Business Development of Warner Music, this program aims to promote and enhance its artists and songwriters in this new era. However, although the company accepts applications on a rolling basis, not all will be accepted.
Only interesting projects will receive the benefits provided. In particular, access to the network of the two platforms in the form of mentoring, assistance with marketing, strategic advice and promotion. Of course, the big prize for the winning project is funding from Warner Music Group and Polygon Labs.
For almost two years, the music company has been chaining projects in the blockchain. Between its partnership with Opensea, the first NFT market and The Sandbox, the record company shows its desire to put new musical technologies at the heart of its evolution.
Once again, Warner Music Group is making its mark on the blockchain. In collaboration with Polygon Labs, this metaverse accelerator should restore the balm to the hearts of digital music enthusiasts. If successful projects in this area really work ideally on Polygon, then one can understand the record company’s craze.
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