Leading crypto exchange and Web3 company Bitget today launches a new campaign with world-renowned footballer Lionel Messi to kick off their second year of partnership. This campaign, which takes up the initial theme #MakeItCount (“Make an impact”), aims to inspire everyone to exceed their limits and seize opportunities, by transforming challenges into springboards to success.
The new film #MakeItCount 2024 testifies to the fundamental values dear to Bitget and Messi, namely: perseverance against all odds, the fact that all progress builds itself and a positive state of mind whatever happens. The film shows Messi’s determination since childhood, who, by overcoming adversity and making constant progress, became the best footballer in the world. Bitget shares Messi’s commitment and vows to improve its products and services on a daily basis. Founded in 2018 in the middle of the bear market, Bitget has managed to place itself among the 5 best cryptocurrency exchange platforms.
Gracy Chen, Managing Director of Bitget, said: “ Both Messi’s story and Bitget’s growth remind us that success does not happen overnight, but requires constant determination and effort. As we continue the MakeItCount campaign in 2024, we want to continue to inspire anyone, whether in the football, cryptocurrency or other industries, to pursue success, because no dream is too big not to be accomplished. Together with Messi, we are excited to bring crypto to a wider audience and drive mass adoption of cryptocurrencies and blockchain technology.“
To celebrate this new campaign, Bitget is hosting a competition on its platform from January 23 to 30 with a prize of $20,000 in BGB, Bitget’s native token, as well as tickets to Inter Miami matches at the DRV PNK stadium .
Subsequently, Bitget also plans to organize soccer competitions in emerging markets such as Latin America, Southeast Asia and Turkey, where local communities are truly passionate about soccer and adoption. cryptocurrencies. Additionally, Bitget and Messi are also collaborating on the charitable side through the Blockchain4Youth initiative, which aims to educate younger generations about Web3 and blockchain with the aim of driving future adoption of these technologies.
In the first year of working with Messi, Bitget saw significant growth, regardless of the bear market. The platform’s overall volume reached $3.14 trillion, with Spot trading volume increasing by 94%. The platform now has over 20 million users, while the team has quickly grown to over 1,500 people. To support the sustainable growth of the sector, Bitget launched the Blockchain4Youth project with an initial investment of $10 million, as well as the $100 million Web3 fund to support promising startups. Bitget entered into a partnership with Lionel Messi in October 2022, becoming the only crypto platform partnered with the legendary Argentine football player.
Founded in 2018, Bitget is a Web3 company that is among the world’s leading cryptocurrency exchange platforms. Serving over 20 million users across 100 countries and regions, the Bitget platform is committed to helping users trade smarter through its revolutionary copy trading functionality and other solutions. trading. Formerly known as BitKeep, Bitget Wallet is a world-class multi-chain crypto wallet that offers a comprehensive set of Web3 solutions and features, including a non-custodial wallet, swap services, NFT marketplace, DApps browser, and more. Bitget also inspires the general public to adopt cryptocurrencies through collaborations with renowned partners, including legendary Argentine footballer Lionel Messi and official esports event organizer PGL.
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