Google is planning changes to its algorithm to combat low-quality AI-generated content. It also aims to offer Internet users more relevant and useful search results.
Spam AI: An update to improve the quality of results
There new algorithm update Google aims to de-amplify websites that appear to have been created for search engines rather than users. This initiative is a response to abusive tactics that exploit Google’s ranking systems. The goal: to obtain better positioning without providing added value.
THE improvements announced should reduce low-quality content by 40% and not original in search results.
Google also strengthens its AI anti-spam policies
In addition to algorithmic improvements, Google is updating its anti-spam policies. The goal is to better combat low-quality content.
To reduce the amount of unoriginal and low-quality content in search results by 40%, Google targets three types of content:
- Automated content: these are articles created by AI software without any added value. This type of content is often copied or paraphrased without originality. It is only optimized for search engines.
- Low-quality content on reputable sites: These are sponsored or advertising articles that do not correspond to the theme of the website. Often they deceive users.
- Content on sites using expired domains: These are abandoned websites, then repurchased. It is used to distribute poor quality content (often spam or phishing).
Google strives to maintain the relevance and quality of its search results by eliminating low-quality AI-generated content. These efforts reflect Google’s commitment to a more reliable and useful Internet for users.
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