The non -fungible tokens market (NFT) marked the plunge in early September, ending eight weeks of continuous progression. The weekly sales volume fell to $ 91.95 million, its lowest level since mid-June. For almost two months, the exchanges had remained beyond $ 115 million per week: the drop in September therefore constitutes a significant slowdown.
In short
- The NFT market slowed down in early September, with weekly sales falling to $ 91.95 million, their lowest level since mid-June.
- Between July 21 and 27, 2025, sales had reached $ 170 million, the highest third total of the year. In September, they fell by more than 45 %.
- The number of unique buyers increased from 487,264 at the end of July to 199,821 at the beginning of September, a drop of almost 59 %.
NFT sales fall after the summer peak
Between July and August, NFT sales remained solid, culminating at $ 170 million during the week of July 21 to 27. This figure represented the third best result of 2025, while the record of the year was recorded in January with $ 172 million. In comparison, the fall from early September to 91.95 million reflected a decline of more than 45 % compared to the summit of the summer.
The last time the sales had reached such a low level dates back to the week of June 16 to 22, with a weekly volume of $ 90 million. For the current week, sales are currently totaling $ 5.6 million, a final assessment that cannot be established at the end of the period.
Participation in net with NFT
The downward trend also affects the activity of buyers. From September 1 to 7, only 199,821 unique buyers were identified, against 487,264 during the week of July 21 to 27, a drop of almost 59 % in just over a month.
The average value of transactions reflects the same dynamic. At the beginning of August, the average purchase amounted to around $ 102. In the first week of September, it fell to $ 72.26, a drop of 29 % over four weeks. At the end of July, the average ticket was only $ 57, but the participation was then significantly stronger, indicating a sustained craze despite lower prices.
Factors behind summer boom
According to Sara Gherghelas, analyst at Dappradar, the months of July and August have been the most dynamic since February 2025, increased by an increase both in sales volume and the number of transactions.
According to her, this recent growth has been fed by several key factorswhich include in particular:
- The Hï club of Ibiza launched the first NFT permanent gallery in partnership with The Night League and W1 Curates in London.
- The exhibition offers immersive digital works by Beeple, Mad Dog Jones, Whisbe and Kideight, popularizing the NFT with a wider audience.
- At the same time, the base blockchain has attracted new users thanks to reduced Mint costs and the prospect of an Airdrop.
With the arrival of new platforms and an adoption that continues to progress, the coming weeks will allow to know if the slowdown in September marks a simple break or a real reversal of trend. In August, Ethereum retained its dominant position with 61 % of market share. At the same time, Blur surpassed Opensea in terms of trading activity, representing around 22 % of the total volume of NFT.
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