The Blockchain Group, a French company, has just acquired 580 bitcoins for 47 million euros, establishing itself as the first “” Bitcoin Treasury Company »» European. This strategy, inspired by Strategy by Michael Saylor, caused a spectacular flight of its price on the stock market.
An ambitious investment strategy in Bitcoin
The Blockchain Group, a French company listed on Euronext Paris, confirmed on March 26, 2025 the acquisition of 580 additional bitcoins, its most important operation to date.
This transaction, worth 47.3 million euros (around $ 50.64 million), was made at an average price of 81,550 euros per Bitcoin. The operation was funded by the product of a convertible bond issue announced on March 6.
This is the third purchase of the French company. His first investment of 15 BTC intervened on November 5, 2024, the election day of Donald Trump, followed by a second acquisition of 25 BTC on December 4, 2024, while Bitcoin approached 100,000 dollars. These first purchases were made at key moments in the evolution of the Crypto market.
With this new transaction, The Blockchain Group now holds a total of 620 bitcoins for an acquisition value of around 50.5 million euros.
The company, which presents itself as the “” First Bitcoin Treasury Company in Europe »»is clearly inspired by the tactic of Strategy, the American company of Michael Saylor which recently crossed the milestone of 500,000 bitcoins.
The Blockchain Group has entrusted the execution and conservation of its digital assets to Swissquote Bank Europe SA, a service provider recorded with the Luxembourg regulator (CSSF).
Remarkable stock market performances and a new methodology
The action of The Blockchain Group (Altbg) has experienced a dazzling progression since the launch of its Bitcoin investment strategy. The title has jumped 226% since its first acquisition in November, reaching 0.48 euros, according to the data from Google Finance.
To measure the effectiveness of its strategy, the company has adopted three new key performance indicators inspired by Strategy and Metaplanet practices (Japanese company): the “” BTC yield »»THE “” BTC Gain »» and the “” BTC € Gain »».
These metrics make it possible to assess the evolution of the relationship between the number of Bitcoins held and the number of actions entirely diluted in circulation.
The results are impressive: The Blockchain Group displays a “” BTC yield »» 709.8% since the start of the year and a “” BTC € Gain »» more than 23.1 million euros.
The company specifies however that these indicators do not constitute traditional financial measures and do not necessarily reflect the market value of its securities.
This tendency to invest in Bitcoin by listed companies is also confirmed in the United States, where Gamesop has recently announced its intention to acquire the crypto, causing a 12% increase in its action. These movements illustrate the growing interest of public companies for Bitcoin as a strategic reserve, despite the risk of volatility inherent in this asset class.
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