Bitcoin may shake the markets and gradually establish itself as a pillar of modern finance, it remains curiously discreet in the columns of the major traditional media. In the second quarter of 2025, while the crypto reached a new historic summit, its media presence turned out to be starry. An absence all the more striking as it does not reflect neither the intensity of his adoption, nor the economic upheavals it entails. The last report of the perception cabinet draws up a clear observation: Bitcoin disturbs, and some prefer not to talk about it!
In short
- Bitcoin was widely ignored by the mainstream media in the second quarter of 2025, despite its historical performances.
- The WSJ, the Financial Times and the New York Times only published 13 articles on the subject.
- This absence of coverage feeds an information asymmetry which penalizes traditional investors.
An absence that speaks loudly
Silence can be deafening. While Bitcoin crossed new heights in the second quarter, the big names in the economic press remained surprisingly silent.
According to the perception study, the Wall Street JournalTHE Financial Times and the New York Timespillars of global financial information, only devoted 13 articles to Bitcoin during this period. An almost symbolic coverage, barely 2 % of the total volume identified by the 18 media studied.
For a technology that redefines global finance, this discretion questions. The report Go further than the simple counting: it highlights an obvious editorial cleavage between the media which engage the debate and those who persist as if Bitcoin does not exist.
Three very distinct approaches emerge: enthusiastic adoption, voluntary blindness, and rooted skepticism. This media silence is therefore not negligence, but an editorial choice which says a lot.
Opposite stories for the same asset
In this fragmented landscape, the voice of the media differs radically according to their editorial line. While Forbes, CNBC or Barron's offer extensive coverage, sometimes even optimistic, “elitist” media as the Wall Street Journal or the Financial Times shine by their withdrawal.
Result: the perception of bitcoin varies strongly according to the media that is consulted. The study notes an almost equitable distribution between positive (31 %), neutral (41 %) and negative (28 %) articles.
This divergence of your also reveals an influence strategy. Some media are not content to ignore Bitcoin; They favor anxiety -provoking stories: crime, whitening, instability.
Others venture on more analytical terrains, exploring institutional adoption, regulatory issues or the environmental impact of mining. The same active, three radically different angles.
This contrast creates a fragmented reading of reality, where the reader seizes only a facet of a much larger phenomenon. While Bitcoin continues to attract capital, institutions and states, its media treatment remains exploded, even caricatured.
Sub-informed by editorial choice?
The final observation of the report is clear: this media polarization generates an asymmetry of worrying information. Readers who only rely on the prevailing media to understand economic dynamics are largely under-informed about a now strategic asset.
This imbalance is not without consequences. It contributes to maintaining a fracture between those who include the technological issues of Bitcoin and those who, for lack of reliable information, still see it as an irrational bubble or a criminal tool. This media inertia creates a gap between the real evolution of the market and the perception that the general public has.
But as often with silent revolutions, it is not the most prestigious media that hold the pen of history. These are those who dare to look where the others look away.
At a time when Bitcoin is shaping a new global financial architecture, the lack of coverage in the mainstream media is not a forgetfulness, but a signal. That of a refusal to see the change. However, history is advancing, with or without their pen, and investments have exploded.
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