OPENAI has just deployed major chatgpt updates, incorporating improved purchase and research features that directly challenge Google's economic model. This strategic development comes as the tool crosses the billion weekly research.

In short
- OPENAI is launching a shopping functionality without advertising, capable of detecting the intention to buy users.
- The chatbot exceeded one billion research in a week, intensifying its rivalry with Google.
- Among the new features are improved quotes, semi-automatic entry and the integration of WhatsApp.
- Deployment is for all users, subscribers or not.
Chatgpt stands out as an alternative to traditional search engines
OPENAI announced on Monday a major transformation of his chatbot with the introduction of an unprecedented shopping functionality. This novelty allows users to find, compare and buy products directly from the chatgpt interface, without any advertising placement.
“” The results of the products are chosen independently and are not advertisements “, has clarified The company on X.
The intelligent system automatically detects when a request contains an intention to purchase, such as the search for gifts or electronics at affordable prices.
He then displays lists of products, prices, opinions and direct links to the merchant sites concerned. This approach contrasts radically with that of Google Shopping, which mixes organic results and paid investments.
These features are deployed worldwide for all users, whether premium subscribers, free or even unconnected users. The full deployment is planned in the coming days, according to the artificial intelligence company.
Significant improvements for research and accessibility
Beyond shopping, Openai has considerably enriched the chatgpt research experience. The multiple quotes for a single answer now make it easier to check the sources of information.
The specific parts of the responses are directly linked to their corresponding quotes, strengthening transparency.
Other notable improvements include semi-automatic entry, suggesting popular queries, and trendy research, allowing you to discover the most sought after subjects.
Accessibility is also reinforced with the integration of live responses via WhatsApp at the number 1-800-Chatgpt.
Any website authorizing exploration by the Openai robot can be included in the results. The company specifies that each click from Chatgpt will be identified by a specific tag, guaranteeing traffic traceability.
In short, this OpenAi offensive in the field of research directly intensifies competition with Google, in a context of rapid expansion of the company. Carried by massive investments, the company now extends its influence to social networks and new IA infrastructure.
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