London, April 3 – Ultrathe all-in-one platform for gamers, publishers and developers, has closed a $ 12 million financing tour led by the Multi-Familial Bureau based in Luxembourg Noia Capital Via its Noi Digital Assets Fund.
Despite a difficult fundraising environment in Europe, Ultra has aroused great interest in the gaming, blockchain and technology sectors. The latter lifting of funds comes shortly after the appointment of Gus Van Rijckevorsel, serial entrepreneur and transformational leader, who took the reins as CEO.
This investment reflects growing confidence in the vision of Ultra to build the future of gaming. A vision that is about to materialize under the direction of Gus, while it is about to carry out an in -depth transformation intended to question the obsolete models of the industry. This new era will redefine the way the games are played, published and monetized, restoring the value to those who deserve it the most: gamers, developers and publishers.
The growth in the size of the global video game and its audience market requires new distribution and engagement models. At the same time, Europe is delayed compared to other competing markets in the emerging technology sector – including digital assets. Ultra is the convergence of these two industries and is well positioned to lead a European technological renaissance.
The video game industry has remained on the sidelines for decades – too stubborn to change, too fearful to take risks and imagine a different future for gaming. Today, nobody in the industry is really satisfied, so why nobody acts? We are there to change this and build an essential power for developers, publishers and players. This fundraising is only the beginning. This year, we have ambitious projects to break with the traditional cycle of development and distribution, and push the limits of experience and ownership of players. Just as Netflix has redefined media consumption, Ultra will transform the video game industry.
Gus van rijckevorsel, CEO of ultra
The approach of Noa Capital, focused on growth capital, aligns perfectly with the new orientation of Ultra, carried by a management team that has already proven itself in restructuring and scaling.
Ultra brings the daring and disruptive vision of which the video game industry sorely needs. Gus and his team have a clear vision of the future, supported by a solid technological basis and a strategic roadmap that positions Ultra to compete with historical players. At Noia Capital, we invest in companies that have leadership and vision to redefine industries, and ultra in fact clearly.
Muhammed Yesilhark, CIO at Noia Capital
In accordance with Ultra roadmap for 2025the funds raised will be strategically invested in the recruitment of high -level talents, continuous expansion and upgrading of the ultra platform, as well as in the preparation of acquisitions at the service of the main stakeholders of Ultra. This financing round also laid the basics of a larger fundraising later scheduled for the year.
The closing of this financing tower follows the appointment of Maxime Van Steenbergheformer partner of Circle Strategies, as director of Ultra operations. Building on his expertise in consulting and entrepreneurship, Maxime will direct the implementation of the vision of Ultra, focused on the creation of the Gaming reference platform in Europe and beyond.
For any media request, please contact [email protected].
About ultra
The platform Ultra is carried by a constant desire to shape the future of gaming, designed by gamers for gamers. By combining traditional video game with advanced technologies, Ultra offers an all-in-one platform for players and publishers, transforming the way of playing, creating and interacting.
About Noia Capital
Noia Capital is an alternative asset manager, based in Luxembourg and actively managed, which targets excellence in digital active investments and blockchain technologies.
Learn more about: https://noiacapital.com/
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