Warner Music France has been engaged for several months in an overhaul of the experiences offered to fan communities.
From Aya Nakamura’s event performance in Fortnite, to the announcement of a Menace Santana mixtape project via an immersion in a virtual world (reserved for free NFT holders), through a partnership with Yadeck, the major supports artists in the development of innovative digital strategies.
To pursue this approach, Warner Music France is joining forces with Tailor, a rising start-up in the French web3 landscape.
“It is impossible to miss their innovative initiatives with L’Olympia, La Cigale, CGR Cinémas, Le Tour de France or more recently Le Grand Rex. It is one of the first players to offer a sustainable model for gathering and engaging communities ». (Perrine Guyomard, Business Development & Innovation Director Warner Music France).
The promise of the Tailor platform is obvious: to bring value to fans, via digital property and gamified experiences that build their loyalty but also offer them exclusive and personalized benefits.
Warner Music France and Tailor share a strong conviction: Tailor’s offer demonstrates the usefulness of web3 but also its accessibility to the general public, with transparent technology. This is the purpose of this partnership: to encourage mass adoption.
” We have a common ambition with Warner Music France, that of bringing together a community of million fans within 3 years ». (Julien Ranquere, CEO Tailor).
This template is great news for the music industry, as it can be applied to all musical genres and any type of artist. It constitutes a new form of CRM and communication between artists and their fans while allowing the emergence of a new business model.
Fans will now be able to own their digital identity and participate with artists in strengthening an active and lively community. The relationship with the artists will be stronger, more engaging and the more they get involved in this community, the more they will be identified and rewarded, thus strengthening the proximity with their favorite artists.
Indeed, the Tailor platform offers a service built around three pillars:
- Boost fan engagement with digital collectibles (NFTs);
- Build fan loyalty and amplify an artist’s virality through gamification;
- Generate recurring revenue (either through dedicated offers or through recurring subscriptions): offering exclusive and personalized benefits.
Warner Music France and Tailor initiated their collaboration by building communities around Bianca Costa, HipHopDX (hip hop media) or even web7. Other large-scale projects are coming very soon.
About Tailor: https://www.tailor.community/
Tailor is a French start-up whose mission is to provide entertainment players with the innovative technological tools necessary for the development and sustainability of active and supportive communities (gamification courses, membership cards and digital collectibles filled with advantages , connected loyalty programs, etc.).
About Warner Music France: www.warnermusic.fr
Rich in a varied catalog, Warner Music France’s mission is to discover artists, produce, promote, exploit and distribute physical and digital musical recordings. Beyond its traditional profession, Warner Music France also forges relationships with partners to highlight the personality, work and universe of its artists, and thus create new experiences for their audiences. Warner Music France has three local labels: Parlophone, Rec. 118 and Elektra France, as well as an international label: WEA. Warner Music France also has a distribution structure: ADA.
Press contacts
Maëva Lefevre – Communications Manager Warner Music France – [email protected] or 06.24.56.21.76
Julien Ranquere – CEO & Co-founder of Tailor – [email protected] or 06.63.88.57.87
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